Brand Identification Manuals for Coca-Cola: 1969-1979
Brand Identification Manuals for Coca-Cola: 1969-1979
A collection of brand identification manuals from Coca-Cola, spanning their most modernist decade.
Spanning the period from 1969ā1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Colaās āarden squareā logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.
- Publisher:Ā Standards Manual
- Number of pages: 528
- Dimensions: 292 x 241 mm
Original: $100.83
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Description
Brand Identification Manuals for Coca-Cola: 1969-1979
A collection of brand identification manuals from Coca-Cola, spanning their most modernist decade.
Spanning the period from 1969ā1979, this collection of brand identification manuals from The Coca-Cola Company Archives takes a closer look into a period of design that was pure, direct, and powerful. Revolving around the development of Coca-Colaās āarden squareā logo, the seven manuals included in this collection articulate how to think about, apply, and extend the brand principles into everything from advertising, packaging, and beyond.
- Publisher:Ā Standards Manual
- Number of pages: 528
- Dimensions: 292 x 241 mm
